PrettyLittleThing Coachella Activation

An amazing three-day activation was planned for PrettyLittleThing’s Coachella Gifting Event held at the brand’s magnificent Melrose Showroom in Los Angeles. Wife of the Party was asked to provide production, a PLT-branded desert-themed backdrop, a custom-build pink Ferris Wheel (as a nod to the famous Ferris Wheel at Coachella), as well as arrange for sweet treats and florals. Influencers were invited to be inspired by all the latest trends and find new styles for the festival as they readied to head to Coachella Valley.

PrettyLittleThing also partnered with Pixi Beauty, Revolution Beauty, and others to provide gift sets and samples to guests in attendance. Partygoers were able to enjoy a plethora of beauty treatments and the newest, stylish statement pieces including a braid bar, tooth gems, henna tattoos, and permanent jewelry. To keep guests comfortable and satiated as they perused the space, PLT provided delicious burgers served from the PLT Unicorn Truck, in addition to yummy pink crepes, tacos, and signature pink cocktails and mocktails. Hanging out with PLT is always a blast, and we can’t wait until the next festivity with the clothing brand!

PrettyLittleThing also partnered with Pixi Beauty, Revolution Beauty, and others to provide gift sets and samples to guests in attendance. Partygoers were able to enjoy a plethora of beauty treatments and the newest, stylish statement pieces including a braid bar, tooth gems, henna tattoos, and permanent jewelry. To keep guests comfortable and satiated as they perused the space, PLT provided delicious burgers served from the PLT Unicorn Truck, in addition to yummy pink crepes, tacos, and signature pink cocktails and mocktails. Hanging out with PLT is always a blast, and we can’t wait until the next festivity with the clothing brand!