Lala Anthony's PrettyLittleThing Edit at Beauty & Essex

Lala Anthony collaborated with clothing brand Pretty Little Thing to launch an ultra-feminine line of new gear, so we booked Beauty & Essex to celebrate. We wanted to create a sexy vibe, so we honed in on posh uplighting, pin-dot floor designs, and more! An installation of a stylish printed carpet from Create Event Design was first on the list – this really made the space feel brand new and unique. We decorated the room with oversized portraits of Lala showing off the new attire. She looked great – confident, feminine, and gorgeous!

Also important, we asked EDLT Photo to be on hand for before photos to be sure we caught all the details, as well as to take photographs during the event. This is a must when you’re planning an event for a brand – they want professional photos that are interesting and marketable. Modern, luxe furniture surrounded tables where guests could sit and relax, or conversely, enjoy an innovative photo booth from LX Pix where attendees could take personal photos to remember the fun occasion. DJ Jae Murphy played cool tunes and a chocolate fountain oozed to the perfect temperature so partygoers could dip their fruit in for a sweet treat.

Peony Secret artfully crafted tall and short arrangements of blooms including red roses, pink roses, pink hydrangeas, and white calla lilies. Handfuls of fresh red rose petals surrounded groupings of candles in varying heights also adorned the bar area. All of these elements paired together created such a lovely, moody ambience. However, the jaw-dropping pièce de résistance was the stunning circular floral piece suspended overhead. We highly recommend an installation like this for a celebration, as guests are always in awe and it creates a signature décor detail that everyone will remember!