Draya Michelle's PrettyLittleThing Launch On The Godfrey Hotel's Rooftop

Launching retailer PrettyLittleThing’s collaboration lines are always fun events to plan. The retailer likes things to be “pretty” and trusts our team to be creative, allowing us to add final elements that we think will add the right flair. To launch Draya Michelle's new collection, the actress/model invited some of her friends, including Malika and Khadijah Haqq. Partygoers enjoyed a cocktail hour at the Godfrey Hotel rooftop where Wife of the Party designed a sexy and colorful lighting design that spanned across the entire space.

Modern, metal shelves were setup to showcase the line and highlighted marketing photos of Draya sporting the new pieces. Racks of clothing were also arranged so attendees could easily select items they wished to take home and style themselves. Our team likes to add in branding just about everywhere, so the pink velvet couches from Create Event Design were covered in Pretty Little Thing x Draya throw pillows, while the swimming pool boasted a floating fabrication that also read “PrettyLittleThing x Draya.” On tables, bright pink bunches of roses and peonies added a feminine touch to the evening’s décor concept.

The retailer gifted Draya with a custom PrettyLittleThing x Draya jacket, a few dozen light-pink roses, and a cake bedecked in punchy colors – that mimicked the color pattern of the step-and-repeat. It was a fun and happy night for all!