What We've Been Up To With PrettyLittleThing...
SOCIALLY DISTANCED EVENTS
Hispanic Heritage Month Celebration
Christina Milian hosted a to-go luncheon at the PrettyLittleThing Los Angeles showroom on Melrose Ave. where she quickly entertained invited influencers and provided them with pre-packed Mexican food. Each attendee was assigned a specific time slot to ensure that not more than five people were present at any one time. Guests took home and enjoyed tacos made with pink tortillas and pink tortilla chips, as well as churros bedecked in crystallized pink sugar. It was all perfect goodness.
Umami Burger Collaboration
The Umami Burger team came in and made burgers with pink buns on our custom-made PLT branded grill. Each burger was stamped with PrettyLittleThing x Umami Burger logos, along with co-branded french fry boxes, burger boxes, and grease paper to complete the look. Again, invitees were given a time slot to stop in, so that no more than five people were inside the showroom at a time. Guests easily grabbed their wrapped burgers, as well as a cold beer from the bar and headed out!
Halloween Mixer
Influencers were invited to stop by and pickup a specially designed box containing Halloween desserts, including cupcakes, popcorn bags, spun cotton candy, cake pops, and a variety of candy all decorated in PLT theme with pink unicorn skulls, skeletons, spiders, and webs. Gift boxes were arranged on tables that were adorned with skulls, full-body skeletons, spooky candelabras, and webs riddled with spiders. It was frightfully cute!
INSTALLATIONS & PRODUCTION
Halloween Installation
Have you ever had a labor of love? This was one for us, for sure! It was a weeklong adventure installing a pink furry spider crawling on the PrettyLittleThing showroom roof area. The body was a whopping 10-feet-long and each leg was eight feet! The Melrose Ave. showroom has become known for its unique building displays and window treatments and, despite 2020, this Halloween was no different as the building was affixed with a black base to highlight the pink-colored spider webs.
Christmas Installation
For Christmas this year, the window was to be redone in a variety of fun, festive ways. First, we redecorated the unicorns so they were snowy and glistening. Next, we installed two Christmas trees decorated in loads of pink. At the entrance of the showroom was a working electric fireplace with an additional Christmas tree, pink-hued wrapped gifts, a 4-foot all-pink nutcracker, and a framed Christmas unicorn above the mantle. Silver stockings embroidered with each employee’s name were also showcased on the all-pink mantle. Even Santa Claus himself was bedecked in pink, wearing a pink Santa suit as he scaled the roof of the showroom with his team of unicorns guiding his sleigh. Who wants to be a reindeer when you can be a unicorn?
Ice Cream Truck
This was such a fun one! We sought out and bought an older, nostalgic-looking ice cream truck and gave it an insane makeover. After fixing all existing damages, the truck was wrapped in PrettyLittleThing logos, bejeweled an oversized unicorn horn above the front window, added an indoor/outdoor sound system, LED logo at the front, revamped serving window and freezer, crafty lighting, air conditioning, TVs, and more! This vehicle can serve multiple purposes for the company – as an actual ice cream truck, a gifting truck, or who knows what the future holds for this bad boy!
BIRTHDAY GIFTINGS
Special deliveries continued for some of PLT’s favorite influencers and celebrities! We celebrated the birthdays of Kris Jenner, Sierra Sky, Natalie Halcro, Leslie Sidora, Kim Kardashian, Doja Cat, and more. Each birthday girl was gifted a variation of the signature PrettyLittleThing gifts: fresh pink roses, impressive balloons creations, a personalized card, and customized sweet treats.
We had a wonderful time working with our PrettyLittleThing clients throughout 2020. We hope some of these collaborations help to inspire you to stay connected with your family and friends in special ways. Stay safe and Happy New Year!