PrettyLittleThing Activations During Quarantine
Over the past several months, we’ve all become inventive in staying connected with loved ones, whether it’s Zoom meet-ups or dropping off surprise treats at a doorstep. That said, Wife of the Party has also stayed busy and banded together by working on a number of amazing projects for PrettyLittleThing (PLT). One thing that I really love about these clients is that they enjoy doing something a little extra, allowing me to get creative. Read on to learn more and take a peek at what we’ve crafted to help inspire your own thoughtful goodies for friends, family, and even colleagues or classmates!
SPECIAL DELIVERIES & ZOOM MEET-UPS
National Relaxation Day
For a day of relaxation, we personally delivered assemblages of goodness to 20 social-media influencers. Each prettily wrapped package contained branded candles, matchboxes, bundles of sage, calming lavender essential oil, soothing lip balm as well as fragrant bath bombs and Chantry 1975 bath salts. Calligraphy by Katrina helped us to create customized five-minute meditation journals with each of the recipients’ names – these paired nicely with the PLT-branded yoga mats.
Bacardi© Collaboration
For this virtual Happy Hour event hosted by model Jasmine Sanders in celebration of National Rum Day, Bacardi© provided bottles of rum for attendees and each PLT x Bacardi© kit included ingredients for the libations, as well as shot glasses, jiggers, pink branded cocktail shakers, and branded glass straws. The mixologist for the e-event was our very own, Lucy Zuzuarregui! She helped to curate the yummy cocktail menu and instructed guests on how to make each drink.
National Pepperoni Pizza Day with Jon & Vinny's
This fun – and delicious – virtual event led by Chef Roke consisted of 20 influencers who had received special packages containing everything they needed to celebrate National Pepperoni Pizza Day the right way, including a bottle of wine! Our team sourced custom items, including PLT-branded aprons, pink pizza slicers, wine openers, reusable wine tumblers, whilst delicious pizza ingredients were provided by famed Italian eatery Jon & Vinny’s. Fun fact: We drove around in a refrigerated truck van and personally delivered the gifts to ensure safe handling and ultimate freshness.
Kreation Collaboration
A healthy collaboration celebration indeed! Fifty lucky recipients received an adorable PLT-branded workout set, delicious Kreation Juicery co-branded juice in a shade of pink, workout booty bands, and a terry PLT sweatband. Since there were 50 women and we had to the deliver the perishable juices quickly, we decided to do 10 deliveries a day across a week’s time.
PrettyLittleThing x Karrueche Activewear Collection
Karrueche launched her active wear line with PLT and you’re going to want every piece of the 63 styles! The collaboration shied away from the typical PrettyLittleThing pink and unicorn-type designs to instead focus on a more refined, neutral and nude look. Our team hand-delivered the collection items, in addition to some of Karreuche’s favorite beauty products to her friends in the US. We also shipped some boxes to her friends who reside out of the country. As a cheeky thank-you gift to Karreuche, PLT sent her beautiful arrangements of dried florals in muted-pink shades placed in booty-shaped vases.
