SHEIN x The Wife of the Party

All-around fashion and lifestyle retailer SHEIN has become popular with many. They offer on-trend and classic pieces at incredible prices. SHEIN also offers home goods – and for their first ever party line, they asked The Wife of the Party’s very own Loriann Serna to be the face of the campaign. As a team, we are so truly honored!

 First, SHEIN x The Wife of the Party began with a photo shoot featuring Loriann Serna’s favorite SHEIN selects to create an affordable, but dazzling dinner-party table. We opted to shoot it at The Good Time Venue because it has an amazing blank canvas and it made for seamless transitions throughout the shoot. Next, The Wife of the Party selected influencer and model Jena Frumes to partner with her for a Friendsgiving party at the historic Hotel Figueroa in Los Angeles. The intimate dinner focused on Loriann Serna’s selects from the line, showing how to effortlessly incorporate the items, as well as more advice from the famed event planner as they dined with loved ones. 

The Wife of the Party then learned KTLA wanted Loriann Serna to appear on a morning news segment to show how to decorate a table for the holidays, even for those with a tight spending limit. Using her picks from SHEIN, Loriann Serna artfully arranged a tablescape that was sparkly, sophisticated, and warm – perfect for the holiday season – all while showing off her infectious smile, chatting with the host, and extending help to viewers by offering a few more tips to pull off an amazing dinner party.

To round out this unforgettable Christmas collaboration gift from SHEIN, the SHEIN x The Wife of the Party campaign was widely featured in advertisements across the nation, including emblazoned in the center of New York Times Square. Thank you SHEIN for a holiday season we will always remember! You can still check out SHEIN x The Wife of the Party selections HERE.