Chris Brown’s 11:11 Album Release

To celebrate the new album 11:11 by award-winning, musical sensation Chris Brown, The Wife of the Party designed and produced a party on Melrose Avenue showcasing all 11 eras of Chris “Breezy” Brown. You couldn’t miss the activation driving by because of the roof-to-ground building wrap!  

Once inside, guests walked through an illuminated walkway and were in for a spectacular array of surprises. An LED screen displaying past music videos arranged beside a lighted dance floor, a custom virtual reality experience – where guests could play a video game as Chris Brown using a top hit of their choosing, a special listening activation that allowed attendees to use earphones to listen to a sneak peek of Chris Brown’s new music, and a full display of many of Chris Brown’s one-of-a-kind outfits from some of his most famous music videos, album covers, and award shows. It was museum-like, with each ensemble encased, a small message providing details of the designs, and information on when he wore the items.

There was also a fun content studio where you could replace Chris Brown's face with your own and add it to your favorite album cover. This was such a wonderful keepsake for many! In addition to all of the interactive setups, there were also beverage stations sprinkled with candy, milkshakes, tray-passed chicken and waffles, as well as shirt giveaways and for some lucky guests, limited-edition NAMI slides.  

Cheers to Chris Brown and may he continue his success!