Bondi Sands Technocolor Self Tanner Launch
Inside the Bondi Sands x Technocolor event in Los Angeles, we celebrated the release of the new Bondi Sands Technocolor Self Tan line! And what better way to honor the release than with a vibrant three-part blue carpet event. Guests gathered at Goya Studios in West Hollywood to learn more about the new line and try out the fabulous product: a one-hour express self-tanning foam curated to each skin type.
The star-studded event garnered over 294M total social and press impressions with posts from VIPs and macroinfluencers. Influencers including Alix Earle and Stassie Baby, as well as Bling Empire star Kim Lee walked the blue carpet and posed in front of a Bondi Sands x Ulta step-and-repeat to take photos for paparazzi. They were then welcomed into the “Technoverse” by way of futuristic ushers – dressed in all-metallic attire – who walked them to their seats where they watched a four-minute Bondi Sands Short Film. Partygoers enjoyed Bondi Sands-branded slushies, popsicles, candies, and popcorn from the “concession stand” during the film.
Following the screening, it was finally time for everyone to enter into the Technocolor. Attendees entered through a dynamic eight-foot LED scanning tunnel. Lasers, LED Dance floors, and LED walls and colorful projections filled the room, providing the space with a vivid array of hues that added a feeling of excitement to the festivities. Bondi Sands products were displayed and a special gifting all-mirrored room with mirrored pedestals and LED glow sticks were showcased in the exclusive area. The creativity all came together so beautifully! A video activation that started in black-and-white and transitioned into Technocolor made for such a great photo moment. To finish the night international DJ, Deorro, surprised guests with a full set! It was an amazing night, and we are so thrilled the Bondi Sands team chose to work with Wife of the Party.
