On September 7, 2023, Yogurtland in Los Angeles transformed into a thrilling hub of nostalgia and excitement as it joined forces with Paramount Pictures to commemorate the digital release of the much-anticipated Teenage Mutant Ninja Turtles movie. Located in the heart of East Hollywood, this collaboration brought the beloved heroes in a half shell to life in a spectacular way.

For an entire weekend, Yogurtland's East Hollywood location became an immersive pop-up haven, transporting visitors into the world of the Teenage Mutant Ninja Turtles. The event was a celebration of all things TMNT, offering a delightful fusion of exclusive flavors and toppings inspired by the movie.

Wife of the Party pulled out all the stops to create an ambiance that paid homage to the iconic franchise. The store underwent a remarkable transformation, enveloped in a full window brand wrap that showcased striking imagery from the TMNT universe. Life-sized character cutouts adorned the space, making it feel like guests were stepping right into the movie. Tables were decked out with themed decals, and a mesmerizing balloon installation added a whimsical touch to the atmosphere. The event space was dotted with props that drew inspiration from the movie, creating an immersive and visually captivating experience. To add an extra layer of authenticity, a fog machine was employed, shrouding the venue in an air of mystery and excitement.

The highlight of the event was undoubtedly the special appearance by the Teenage Mutant Ninja Turtles themselves. These beloved characters, who have captured the hearts of fans for generations, made a surprise visit that sent waves of excitement through the crowd. Meeting the heroes in person was a dream come true for attendees, adding an unforgettable dimension to the event.