Fashion Nova x Jodie Joe
The Fashion Nova x Jodie Joe collaboration was nothing short of sexy! To celebrate the pairing of the popular online fashion retailer with model and influencer Jodie Joe, guests were treated to an evening of dazzling, rich colors and luxe party details. As attendees exited their vehicles in the valet area of The Fleur Room in Los Angeles, they immediately recognized the vintage Lamborghini that was used in the campaign shoot parked right outside.
As they continued into the venue, guests made their way down a “tunnel” crafted from red roses and were greeted with cocktail options, labeled: “Complicated,” “Single,” or “Taken” on the cup. Oversized portraits of Jodie Joe modeling the new line were framed on walls that surrounded lounge and booth seating near the bar. A screen looped videos from the campaign shoot, as well, to create visual interest as revelers danced or noshed on tray-passed desserts.
Two step-and-repeat areas were styled in the space to add to the noteworthy details. The crowd was undeniably gorgeous and included many celebrities from Travis Scott and O.T. Genasis to Central Cee and Offset. Fellow influencers Tana Mongeau and David Dobrik were in attendance, too, to support their friend and colleague.