Paramount Pictures' Scream VI Premiere

Influencers gathered in Beverly Hills, California, at the historic Saban Theater known for its Art Deco architecture. The venue was the perfect blend of gorgeous and mysterious, ideal for a spooky night to watch the new Scream VI movie. After walking the red carpet – made complete with a 24-foot backdrop – guests entered through an LED tunnel making them feel as if they were in the New York City subway, just like in the movie.

Ghostface actors startled attendees as they milled about the room taking in all of the mesmerizing décor accents, including the lighting design that highlighted actors and stills from the movie. Guests also participated in a video activation where they begin in a telephone booth and walk in an alley to find Ghostface. The completed video was sent directly to the attendee’s mobile phone for sharing. It was such a creepy, cool, and unique aspect!

Before enjoying the movie, guests were encouraged to grab snacks from the full concession stand offering Scream-branded everything – from traditional hot dogs and candy to black-hooded popcorn, and an I-Scream bar. Before leaving for the evening, Scream sweatshirts and Ghostface masks were given to revelers as guest favors. Such a fun, scary night, and we loved every minute!