Saweetie's Single Life Release with Jack Daniel's

Jack Daniels x Saweetie partnership? Yes! Saweetie has been one of our most loyal clients in the last few years. We met her when she worked with PrettyLittleThing on a campaign, we’ve done her birthday parties, and her brand collaborations with MAC Cosmetics and now Jack Daniel’s. We were excited to be asked to work on this event and thought carefully about creative ways to incorporate branding within the guidelines provided to us. We opted for throw pillows, framed signage, LED screens, customized ping-pong tables, and vinyl lettering on low glass tables and mirrors, so they were well visible.

Warwick, a cool space in Los Angeles boasting pretty wallpaper, a fireplace, leather banquettes, and glistening chandeliers, was selected as the venue for the party which was loosely themed like an elegant speakeasy. The celebration was intended to provide fans with an exclusive first listen to the rapper’s new music, as well as promote Saweetie’s signature drink, Jack Daniel’s Tennessee Honey cocktail.

In addition to light bites, warm lighting, music played by a DJ, and a plethora of photo moments, Jack Honey created cheeky cocktail names, such as Saweet & Sour, Big Mouf Blogs, Shot O’ Clock, That Potion, and Spin Da Block. The list of signature cocktails was framed and placed on tables and bar areas, along with arrangements of fresh flowers.

Guests had a great time posing in front of the custom step-and-repeat and behind the photo booth. Even more unique was taking photos with the interactive wandering entertainment. Live body paint – where attendees were asked to assist in completing the model’s body paint – cirque performers, and an aerialist entertained partygoers for much of the night. The celebration was #SaweetAsHoney for sure!