Purina Pro Plan's Million Mile Challenge With Chloe Kim

Olympic gold medalist Chloe Kim was the face of the Purina Pro Plan Million Mile Challenge along with her dog Reese. The Pro Plan Million Mile Challenge is a nationwide event that encourages pets and their owners to get active together for a walk, run, swim, or hike. Purina donated ten cents for every mile logged in the Million Mile Challenge up to $100,000 to Athletes for Animals, a 501(c)(3) non-profit organization that connects athletes with a shared passion for animals and focuses its efforts on protecting the welfare of homeless pets nationwide. We were delighted to be asked to work on this project! We love animals and think this charitable event is such a worthwhile one. Our team focused on coordination, fabrication, and overall décor details.

The challenge kicked off in Santa Monica, California, at Casa Del Mar where Chloe and Reese walked the first mile together. The private press event included guests such as Purina Executives, confirmed media, and Chloe’s closest friends. We arranged a grand arch display at the entrance in tones of gold, taupe, black, and white. Greenery and rock rentals were provided by Jackson Shrub and helped to create mesmerizing photo moments, including a Purina Pro Plan 12-foot-backdrop. Peony Secret crafted understated florals to complement the abundant verdure in the space, while 3D Sounds set up an LED screen to showcase photos and video of happy customers and their pups.