Los Angeles Event Production Company | Wife of the Party

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Gymshark x Whitney Simmons Wellness Retreat

Whitney Simmons collection launch with Gymshark was an exciting collaboration for both the active-wear company and the popular fitness trainer/social influencer. The collection has sold out twice before, and with its new soft palette, the workout attire is sure to sell as quickly as the others. Inspired by the muted tones of the collection, we carried out the same type of color scheme at this special event. Everything from decorative flowers and plants arranged by Peony Secret to the chic tableware rented from Casa de Perrin and laidback-vibe furniture from Found Rentals, it was a dream setting to indulge in days of self-care. Beats by Dre sponsored headphones, so that attendees could tune out and take time to journal their feelings and goals.

A custom fabricated backdrop for guests to take photos made of a wooden ring, cut by CNC, and acrylic logo.

Gymshark hosted their athletes and influencers to a fabulous retreat in Malibu: The Gymshark Retreat by Whitney Simmons. The Wife of the Party team transformed a rented home into a gym-goers paradise where guests were able to do HIIT workout classes, enjoy instructed yoga, and participate in meaningful sound baths. A fresh smoothie bar from Crumble was available to keeps guests energized and masseuses from Hypervolt helped attendees to feel refreshed along with personalized IV therapy by Dripology, facials by Face Gym, as well as a product gifting suite that included custom bags from Whoopla.

We arranged for Whitney to stay in the home the entire three days, while guests stayed at a nearby hotel and would come to the house for daily treats from 10AM-6PM. One night, Gymshark and Whitney hosted a delicious dinner catered by Chef Roke for everyone, followed by a movie. It was a great time to unwind, rejuvenate, and feel empowered!

No boring step and repeats around here! We brought this backdrop to life by adding in different layers for depth and texture.