For singer Becky G’s PrettyLittleThing Brand Ambassador launch, we decorated the Melrose Ave. showroom in nothing but extra-pretty pink, of course! Loads of balloons in various shapes and shades of pink adorned the area where Becky G would start off the podcast first thing in the morning. To make Becky feel comfortable during her time at the showroom, we hired Chef Roque to prepare special meals for her throughout the day. Rendezvous Flowers created a gorgeous floral arrangement, while Cookieteria crafted fun cookies of Becky’s logo and face.

On launch day – which also happened to fall on the birthday of the young singer/song writer/actress’s birthday – the PrettyLittleThing ice cream truck began making special deliveries to Becky’s friends and other PrettyLittleThing brand ambassadors who live within the Los Angeles area. Each recipient was gifted items from the collection, a sweater personalized with their name, PrettyLittleThing branded popsicles, and a bright-pink rose arrangement. For those recipients who reside outside of Los Angeles, we carefully arranged for pretty packages to be shipped. These gift boxes included: collection items, a personalized sweater, cookies boasting the campaign motif in edible frosting, and preserved “forever” flowers.

When we delivered to Becky, she was happy to receive a bundle of her favorite PrettyLittleThing collection items, as well as an oversized birthday card, a gorgeous birthday bouquet of florals, and a cake by Sweet Deetails. Happy Birthday, Becky G!