Boohoo invited guests to the picturesque Beverly Hills Hotel, but forewarned: “This isn’t your usual tea party.” Boy, were they right! The invitation suite is always the first impression that guests will have of your party, so it’s good to give them an idea of what’s in store, and when appropriate, it’s also where you can list important details such as requested attire. It’s also a pleasant way to tease the fun that will be had at the celebration. The dreamy pink stationery illustrated with watercolor florals was an intriguing contrast to what the words read, so there was definitely a buildup amongst guests. The luxe celebration was to kick off the launch of boohoo’s collaboration with model Taylor Hill.

Our team created custom photo backdrops, an abundance of personalized desserts perfect for the stylish high tea which actually served a full meal, and the best thing – a fashion illustrator who hand-drew each guest wearing dapper outfits from the line. A very long table was dressed in crisp white linens, individual pink teacups and metallic-rimmed chargers topped off with pink personalized menu cards, blush-colored custom boohoo linen napkins, and eye-catching florals in a variety of pink shades set in bullion vases – all as a nod to the impeccable photo shoot. Images from the shoot were set in gilded picture frames and arranged on the wall, while fresh verdure and glistening lighting fixtures outlined the area.

Invitees included Sofia Richie, Stella Maxwell, Kara Del Toro, Jasmine Tookes, Kalani Hilliker, Lexi Wood, Erika Costell, and Jessica Serfaty, who were all dressed in beautifully feminine ensembles. The chic influencers each took a moment to be photographed in front of the lovely greenery wall with boohoo x Taylor Hill signage and two overflowing floral displays of pink roses – a little different than the typical step-and-repeat.