This winter at the prettiest showroom we’ve ever created – the Los Angeles home of British fashion brand Pretty Little Thing – was the Black Friday sample sale party. It wasn’t a typical sample sale with disarray and chaos, as the actual sale was held online with prices slashed up to 75% off. Meanwhile, the showroom was a perfectly pink and sweetly styled party for influencers and special guests, where they could “shop” around and choose their favorite outfit pieces as gifts. DJ Casanova played the latest tunes, while the bar was free-flowing with custom cocktails and a PLT photo booth available to take snapshots of attendees.

Bright-pink Christmas trees adorned with silver beads, ribbons, toy soldiers, and trinkets were displayed in the floor-to-ceiling glass windows for spectators driving down bustling Melrose Ave. to get a glimpse as they passed. Presents wrapped in white faux fur and signature PLT unicorn shopping bags were placed around the bases of the trees, along with shimmering disco balls for a nice effect. The life-size showroom unicorns were still poised at the windows, too, but they had been dressed in statement pearl necklaces, so they boasted a glistening touch as well.

The ever-present pink telephone booth that is typically bedecked with matching pink roses had added pearlescent round ornaments for a wintry feel. Revelers took turns posing in the Insta-worthy area. Everyone loves a great photo opportunity at these events!

Guests got comfortable on pink leather couches with branded throw pillows while chatting up with friends and colleagues. Others milled about the room perusing the clothing on display or indulging in the intimate hookah bar offerings. As the day turned to evening, fresh stone-oven pizza was tray passed and bartenders switched from mimosas to pink margaritas garnished with roses. DJ Casanova was also met with a musician who played along with his beats and added some energy to the merry crowd!