shadowshieldsinwalmart with Shawna Yamamoto

Eyeshadow fallout, a perfect winged eye and a flawless pout - that's what Shadow Shields are for! They're a household name and a staple in every MUA's kit and they've made them fall in love with this purposeful product that took YouTube videos and hashtags by storm. From the amateurs to the pros, everyone uses them. And can find them at Walmart. Shadow Shields will be sold across North America in 3,410 Walmart Stores. For the past 8 years, Shadow Shields have been sold in retail stores worldwide with a 30-count box for $9.99. For Walmart stores, Shadow Shields has created a new 14-count box for $4.78. "This is such a huge highlight for our brand. My long time goal and dream has been to have Shadow Shields accessible to the masses. Walmart is the perfect retailer for both convenience and price point for our consumers," said Michelle Villanueva/CEO.

We celebrated with Michelle, her loving husband and her family alongside Shawna Yamamoto last Wednesday night at Beso with names you know such as Tamanna Roashan,  Angel Merino, Makeup Artist Gaby, Ashley Holm and Daniel Chinchilla just to name a few. When asked by Shawna to come on board we jumped at the chance to work with her, creating memories and beauty through her event production and fabrication skills. We brought Edward from EDLT Photo along to capture it and he did that, beautifully - especially guest arrivals on the custom purple carpet:

The Happen Booth was soaking up all the beauty, see below (special thanks to Gaby Torell for the quick makeup session on me):

And finally, it wouldn't be caught on film without my favorite video superhero, Mario at Luv In Flying Colors:

[vimeo 160421262 w=1920 h=1080]

ABOUT: Shadow Shields launched in 2008 and has become The Ultimate Multi-Tasking Beauty Tool. Shadow Shields protect the under eye area from eye shadow fallout, creates a straight edge for shadow, helps perfect the winged cat eye, prevents messy mascara smudges and aids in perfecting lipstick application. They eliminate mess, are self-adhesive and hands free.

How it was done:

Venue: Beso Hollywood

Florals and event design: Shawna Yamamoto and Nicole at SYED

Lighting, AV, Monitors: Happen

Photography: EDLT Photo

Videography: Luv In Flying Colors

Event coordination: Wife Of The Party

Photobooth: The Happen Booth


Sweet shelves: Fantasy Frostings, Auntie Apple, Rosebud Chocolates

Artwork: Chelsea Nichols 


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Click #shadowshieldsinwalmart for more!